LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
MLB forges multi-year agreement with Citrix Systems
Major League Baseball (MLB) has expanded its sponsorship portfolio via an agreement with Citrix Systems, naming the firm as its official workspace and app...
UFC strikes multi-million dollar Love Hemp sponsorship
The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp.The five-year agreement, which begins at the...
Nicklas Bendtner aligns with online betting brand for ambassador role
Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador.The ex-Danish international began his professional...
AS Roma boosts sponsorship portfolio with double deal
AS Roma has welcomed UK-based fintech REPX as the Serie A team’s newest club partner.Through the arrangement, the top flight Italian side will launch a...
EFL Chairman warns of effects of gambling sponsorship ban
English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...
Parimatch teams with Juventus for campaign launch
Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...
Betway maintains presence in esports with BIG renewal
Esports organisation Berlin International Gaming (BIG) has renewed its sponsorship arrangement with sports betting operator Betway.The online sportsbook and casino provider has maintained a...
DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...
Bayern Munich extends long-running partnership with Tipico
German Bundesliga champions Bayern Munich has extended its long-running partnership with betting operator Tipico.The agreement has been in place since 2015, and the recent...