Red Bull Racing drives performance enhancement with Therabody link-up
Formula One team Red Bull Racing has designated tech wellness company Therabody as its official recovery partner to ‘power the world’s fastest sport’.At each...
Cincinnati hopeful of World Cup hosting status as Houston officials meet...
Organisers in the city of Cincinnati are hopeful that the Paul Brown Stadium, home of National Football League’s (NFL) Cincinnati Bengals, will act as...
Sportsbet.io continues sponsorship expansion with Copa do Brasil deal
Online sportsbook Sportsbet.io has clinched a two-year arrangement with the Brazilian Football Confederation (CFB), gaining sponsorship rights to the Copa do Brasil.The deal represents another major...
CVC secures 14% stake in Six Nations Rugby
Six Nation Rugby Ltd's proposed agreement to sell a 14.3% stake in the organising body to Luxembourg-based private equity firm CVC Capital Partners has...
Mondelēz to launch limited edition NBA confectionery range
The National Basketball Association (NBA) has forged a unique four-year partnership with Mondelēz International which includes a range of licensing and marketing activities.The conglomerate,...
League of Ireland exempt from FAI betting sponsorship ban
The League of Ireland will be excluded from a planned ban on betting sponsorships introduced by the Football Association of Ireland (FAI).Two prominent Irish...
Cazoo signs on as EFL official partner
The English Football League (EFL) has landed online car retailer Cazoo as its new official partner in a multi-year agreement.Under the terms of the...
Inter Milan accelerates Chinese market expansion with Riello deal
Serie A club Inter Milan has taken a second step in enhancing its market status in the Chinese sports sector via an agreement with...
Sporting Kansas City makes MLS history in shirt sponsorship designation
Sporting Kansas City has chosen The Victory Project as its principal shirt sponsor for the 2021 season, becoming the first Major League Soccer (MLS)...
MLB’s San Diego Padres links with Tappit for contactless solutions
The Major League Baseball’s (MLB) San Diego Padres has linked with mobile payment firm Tappit to ensure a safe and seamless return to Petco...