Former Olympic rowers secure 2021 Boat Race crypto-sponsorship deal
The 2021 Boat Race between Oxford and Cambridge Universities will be sponsored by cryptocurrency exchange Gemini, a firm founded by two former Olympic Rowers.Tyler...
Entain releases first round of ‘Pitching In’ grassroots grants
Entain has disclosed the first wave of grassroots football clubs to benefit from COVID-19 grants through the company’s ‘Pitching In’ scheme, in partnership with...
Bundesliga 2019/20 revenue dips for first time in 15 years
The Bundesliga saw more than a five percent dip in revenue during the 2019/20 campaign, the German Football League’s (DFL) annual economic report has uncovered.Figures...
British and Irish Lions to explore women’s team with Royal London
The British and Irish Lions rugby union touring team has joined forces with with Royal London to fund a feasibility study to look into the...
Five clubs combine to establish Women’s Elite Sport Partnership
Five professional women’s sports clubs in the UK have united to form the ‘Women’s Elite Sport Partnership’, a group focussed on boosting engagement, performance...
Delhi Capitals signs primary sponsorship deal with co-owner
Indian Premier League (IPL) Twenty20 cricket team the Delhi Capitals has signed a primary sponsorship agreement with its co-owner JSW Group.Under the terms of...
Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
UFC brokers partnership with crypto-betting site Stake.com
International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com.The agreement is focused...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.Bally’s will gain access to...