MLB undergoes historic minor league structure overhaul
Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.The partnership, which begins this year, will see Cisco...
Serie A postpones domestic rights bid amid private investment delays
Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...
ECB enlists Cinch as new England cricket principal partner
The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.The deal, which covers...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...
UFC’s Mackenzie Dern clinches agreement with Betmotion
UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.The one year contract sees Dern - who...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Memphis Grizzlies signs deal with WynnBET as operator continues expansion
National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET.Under the terms of the latest agreement with...
Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.The Wanda Sports Group-owned sports...
Discovery and Snapchat unite for Olympic Games content collaboration
Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories.The...