Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.Under the terms of...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.As a result of...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.The partnership and investment, overseen...
Rugby League World Cup appoints RDA to manage international rights sales
UK-based RDA has been chosen to distribute the international broadcast rights to the 2021 Rugby League World Cup (RLWC2021).The media rights agency will market...
EISS Super secures NRL sponsorship agreements
The Australian National Rugby League (NRL) has chosen EISS Super as its match ball sponsor as part of a three-term deal.EISS will acquire naming...
Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...
AS Roma selects New Balance as Nike kit supplier replacement
AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning...
European Athletics Indoor Championships boosts sponsorship portfolio with Müller
The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...
Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...
WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...