Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...
AS Roma selects New Balance as Nike kit supplier replacement
AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning...
European Athletics Indoor Championships boosts sponsorship portfolio with Müller
The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...
Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...
WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...
MLB undergoes historic minor league structure overhaul
Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.The partnership, which begins this year, will see Cisco...
Serie A postpones domestic rights bid amid private investment delays
Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...
ECB enlists Cinch as new England cricket principal partner
The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.The deal, which covers...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...