IPL title sponsor Vivo looking to transfer contract amid political tensions
The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...
Atlético Madrid and AS Roma enhance Asian market status via AYX...
LaLiga’s Atlético Madrid and Serie A’s AS Roma’s presence in the Asian sports market has been enhanced via an agreement with betting operator AYX.The...
Real Betis grows JBO sports betting partnership
La Liga club Real Betis Balompié has extended its partnership with Just Bet Online (JBO) as part of the Asian sportsbook operator’s wider branding...
NHL takes equity stake in PointsBet via new partnership
The National Hockey League (NHL) has formed a multi-year partnership with online betting operator PointsBet, covering the United States and Australia.Under the terms of...
Chelsea FC Women signs first shorts sponsorship agreement
Mid and small-cap investment bank N+1 Singer is due to become the first shorts sponsor of the Chelsea FC Women’s team under the terms...
Southampton becomes latest club to utilise cryptocurrency for fan engagement
Southampton FC has enhanced its partnership with cryptocurrency sportsbook Sportsbet.io to create a new VIP fan engagement experience for its supporters.The Premier League team...
Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...
Genius Sports launches lawsuit against Sportradar
Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to...
Deutsche Telekom extends basketball rights agreements
Deutsche Telekom has renewed its existing rights agreements with the International Basketball Federation (FIBA), the German Basketball Federation (DBB) and Euroleague Ventures.The German telecommunications...