Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.Under...
Hayley Turner renews MansionBet partnership for second year
Champion jockey Hayley Turner OBE has renewed her partnership with UK betting operator MansionBet for the second year in a row.Turner is one of...
BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.As a...
Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.The firm will...
Bayer Leverkusen utilises Stats Perform match preparation technology
Sports technology firm Stats Perform has partnered with Bayer 04 Leverkusen to give the Bundesliga club access to its Edge Analysis match preparation tool.Powered...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.The two will launch a...
Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.The Czech car manufacturer will become the...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Amazon dives into Swimming Australia live programming
Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.Under the terms of the...
Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...