Bayer Leverkusen utilises Stats Perform match preparation technology
Sports technology firm Stats Perform has partnered with Bayer 04 Leverkusen to give the Bundesliga club access to its Edge Analysis match preparation tool.Powered...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.The two will launch a...
Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.The Czech car manufacturer will become the...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Amazon dives into Swimming Australia live programming
Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.Under the terms of the...
Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...
Silver Lake submits ‘NZ$465m’ offer for NZR commercial stake
Private equity firm Silver Lake has put forward an offer of NZ$465 million for a 15% minority stake in the commercial rights to New...
Chelsea seeks to maximise digital potential with Horizm partnership
Chelsea FC has formed a partnership with digital inventory management firm Horizm to assist with identifying new digital revenues.The five-time Premier League champions have...
La Liga makes second tier SmartBank free to air in UK...
The La Liga SmartBank can now be streamed for free in the UK and Ireland via the LiveScore app, after the global sports results...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...