EA Sports signs multi-year UEFA licensing rights extension
Video game developer EA Sports has penned a license extension for the exclusive rights to UEFA competitions.Under the terms of the agreement, the flagship...
Netball Superleague finds new home on Sky Sports
Sky Sports has secured the media rights to the Vitality Netball Superleague, after penning a deal with England Netball.Under the terms of the agreement,...
EuroLeague Basketball and IMG Arena extend long-running partnership
EuroLeague Basketball has launched its new EuroLeague Instant Legends product in collaboration with IMG Arena.The new product line, which has been created by Leap...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...
Cazoo further expands sponsorship portfolio with WST deal
Online car retailer Cazoo has expanded its portfolio announcing a multi-year agreement with the World Snooker Tour (WST).The company’s branding will feature on players’...
Women’s Tour road race makes live debut with Eurosport and GCN
Pan-European broadcaster Eurosport and its Global Cycling Network (GCN) have tied down the rights to the men’s Tour of Britain and Women’s Tour road...
Envision Virgin and Johnson Matthey to develop first two-seater electric car
Formula E team Envision Virgin Racing has united with Johnson Matthey to co-develop the first two-seater electric race car which will be based at...
CVC makes significant ‘$300m’ investment in global volleyball
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...
How Verizon is creating a blueprint for ‘stadiums of the future’...
Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...
Mercuryo and Swansea City link up an ‘important step’ for international...
Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...