Tokyo domestic sponsors delay marketing amid uncertainty
The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...
Star India nets Wimbledon rights deal ahead of 2021 grand slam
Star India has extended its long-running media rights agreement for the grand slam tennis tournament Wimbledon until 2023.The pay-television broadcaster has penned a deal...
MSE and Verizon to implement 5G network at Capital One Stadium
Monumental Sports and Entertainment (MSE) has chosen Verizon as the conglomerate’s exclusive 5G partner.The firm, which owns the National Basketball Association’s (NBA) Washington Wizards...
Helsingborgs IF extends long-running Resurs association
Swedish second tier club Helsingborgs IF has selected long-running sponsor Resurs Group as its new sustainability partner.Resurs has been linked with the top flight...
ESPN+ inks ‘largest ever’ media rights deal with CWI
ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...
Naomi Osaka invests in NWSL club North Carolina Courage
Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage.Through the investment, the 23-year-old...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
The Athletic and BetMGM launch ‘immersive’ sports betting hub
Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market.The operator will launch a new content...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.The company will...