Helsingborgs IF extends long-running Resurs association
Swedish second tier club Helsingborgs IF has selected long-running sponsor Resurs Group as its new sustainability partner.Resurs has been linked with the top flight...
ESPN+ inks ‘largest ever’ media rights deal with CWI
ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...
Naomi Osaka invests in NWSL club North Carolina Courage
Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage.Through the investment, the 23-year-old...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
The Athletic and BetMGM launch ‘immersive’ sports betting hub
Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market.The operator will launch a new content...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.The company will...
FanDuel Sportsbook to provide real time PGA Coverage
US sports betting operator FanDuel will provide its Sportsbook customers with real time highlights footage of the PGA Tour.Under the terms of the agreement,...
OGC Nice agrees nine-year Allianz naming rights extension
Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz.The French side’s 36,000-seater home...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.The...