Arsenal entrusts esports team to EGL for 2020/21 season
The Esports Gaming League (EGL) will manage Arsenal’s Pro Evolution Soccer (PES) team for the duration of the 2020/21 eFootball League season after agreeing...
US consortium gives McLaren Racing financial boost
New York-based MSP Sports Capital has acquired a 15% stake in McLaren Racing, rising to a maximum of 33% by the end of 2022,...
NFL extends sponsorship deals on both sides of the Atlantic
The National Football League (NFL) has re-signed Old El Paso as its UK sponsor for the second year in a row, whilst also extended...
Real Madrid reaps rewards of player performance in Therabody agreement
Real Madrid has unveiled a new deal with tech wellness company Therabody, which will see the US brand become the official tech wellness partner...
SEC swaps CBS for ESPN in multi-year media rights agreement
US media giant ESPN has agreed a ten-year media rights deal to carry the Southeastern Conference (SEC), in a contract worth $3 billion, according...
NHL’s Nashville Predators lands fantasy sports deal with DraftKings
National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a...
UK-based lender to loan €67 million to La Liga clubs during...
UK-based lender Rights and Media Funding Limited has agreed to loan €67 million to 11 Spanish clubs across the top two La Liga divisions.The...
Trident Community Foundation grassroots programme launched by Entain
Entain Plc’s ‘Pitching In’ grassroots sports investment programme has been strengthened by the debut of the ‘Trident Community Foundation,’ in collaboration with the company’s...
Nitro Circus and Street Skateboarding League take festive slot on ESPN
Thrill One Sports and Entertainment,an action sports content company, has confirmed that two of its new events will be shown on cable sports channel...
bet365 and LeoVegas take operator titles at SBC Awards 2020
bet365 and LeoVegas won the main operator categories at the SBC Awards 2020, as a record 41 different companies were honoured for their achievements...