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Partners
Time to read: 2 min
Eintracht Frankfurt forms Betway Group sponsorship pact
July 26, 2021
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Partners
Time to read: 1 min
FC Vaduz extends Casino Admiral main sponsorship
July 26, 2021
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Data
Time to read: 3 min
Slovak Fortuna Liga and Stats Perform build on existing relationship
July 23, 2021
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Partners
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Manchester United makes sustainability pledge with Renewable Energy Group
July 23, 2021
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Fan Engagement
Time to read: 2 min
Team GB becomes first Olympic team to launch NFT collection
July 23, 2021
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Partners
Time to read: 2 min
Gatorade signs up as Angel City FC founding partner
July 23, 2021
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Partners
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Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
July 23, 2021
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Partners
Time to read: 2 min
AFC Ajax signs up Coca-Cola as official partner
July 23, 2021
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Partners
Time to read: 2 min
William Hill secures title sponsorship of Racing League
July 23, 2021
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Partners
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Sportradar and Bally’s Interactive forge long-term betting collaboration
July 22, 2021
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Partners
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NASCAR and Penn Interactive expand partnership in Arizona
July 22, 2021
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Partners
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Watford inks ‘club-record’ principal partnership with Stake.com
July 22, 2021
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Latest News
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DraftKings to launch sports-themed NFT Marketplace
July 21, 2021
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Partners
Time to read: 3 min
Inter Milan finalises Socios.com front-of-shirt sponsorship
July 21, 2021
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Partners
Time to read: 2 min
Kuehne+Nagel signs up as Birmingham 2022 Commonwealth Games sponsor
July 21, 2021
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Partners
Time to read: 3 min
DraftKings seals duo of golf partnerships
July 21, 2021
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Partners
Time to read: 2 min
Chelsea FC delivers Zapp sponsorship collaboration
July 20, 2021
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Partners
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Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
July 20, 2021
Burnley
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Partners
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Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
July 19, 2021
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Partners
Time to read: 2 min
Paris 2024 organisers enlist Decathlon as official partner
July 19, 2021
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Partners
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Pittsburgh Pirates ink BetMGM marketing collaboration
July 16, 2021
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Partners
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WynnBet makes NFL debut with Detroit Lions sponsorship
July 16, 2021
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Europe
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Millwall extends ‘fruitful relationship’ with MansionBet
July 15, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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