Sky Bet and EFL agree five year extension
Betting operator Sky Bet has managed to secure five more years of title partnership with the English Football League (EFL).Under the new deal, Sky...
CBS Sports joins forces with HYPE to drive ‘new tech in...
Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...
Wolves and AstroPay extension to deliver new fan rewards
Wolverhampton Wanderers has extended its partnership with payments company AstroPay eyeing new ways to reward its fans. As part of the extension, AstroPay will continue...
Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
FUN88 extension highlights ‘commercial ambition’ of Newcastle United
Newcastle United has named FUN88 its official Asian betting partner in a multi-year deal from the 2023/2024 season onwards.The gambling brand is moved from...
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel. This was announced by the German...
Arsenal extends Camden Town Brewery deal into 2023/24 season
Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season. To celebrate the deal, which was initially signed back...
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra. According...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited. This will allow Genius to...
Manchester City extends Midea partnership for more ‘exciting future projects’
Manchester City has announced the extension of its existing partnership with global home appliance producer Midea. The renewed agreement extends to both men’s and women’s...