PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
MLS gives all footballers the ‘ability to reach full potential’ with...
MLS has linked with ai.io in a partnership that helps provide all footballers an opportunity to be scouted by MLS without having to travel. The...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.The event, which includes the ‘world’s oldest...
Gallagher to help ‘revolutionise the women’s international rugby landscape’
World Rugby has negotiated a new partnership with Gallagher which sees the insurance company become an official partner of women’s rugby and the Rugby...
Taiwan football ‘modernises’ its domestic leagues with Genius Sports
The Chinese Taipei Football Association (CTFA) - the data rights holder of Taiwan football - has entered into an official data, streaming and integrity...
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports.The Times has claimed that the...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
IBA’s disputed deal with Russia’s Gazprom ends but door remains open
The International Boxing Association (IBA)’s controversial agreement with energy giant Gazprom has come to an end.The closure of the partnership was announced by the...
Saracens puts fan and team travel at the forefront in extended...
Rugby Union team Saracens has announced the continuation of its partnerships with both Destination Sport Travel and Sportsbreaks.com.As part of the long-term extension, Destination...
MLB and US Integrity renew partnership after “successful first season”
Sports wagering monitoring service US Integrity has announced that it will continue its partnership with Major League Baseball (MLB) following what both entities labelled...