Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing...
Sportsbet has signed a new five-year contract with Melbourne Racing Club (MRC), beginning in January 2024. Both brands will synergise their core values to reposition...
Puma no longer sponsor of Israel’s national football team from 2024...
Puma will no longer be the sponsor of Israel’s national football team starting from next year.This was first reported by the Financial Times, which...
Entain publishes ESG success report with focus on grassroots
In its new Social Impact Report, international sports betting group Entain has presented the latest achievements of its grassroots support initiatives, with a focus...
Behind The Badge Podcast: Real Betis – The commercial push for...
It may be hard for Spanish football teams to stand out against giants such as FC Barcelona and Real Madrid, but Real Betis has...
UEFA EURO 2024 welcomes Unilever as official tournament sponsor
Consumer goods company Unilever has been unveiled by UEFA as the latest official sponsor of the UEFA EURO 2024. The deal will see Unilever leveraging...
A-League and Isuzu to integrate digital assets in sponsorship extension
The Australian Professional Leagues (APL) has announced the extension of its partnership with Isuzu UTE Australia for its national football leagues. The two-year partnership renewal...
Baltimore Ravens enlists Shift4 to power in-stadium payments
The NFL’s Baltimore Ravens has announced that integrated payments company Shift4 will power payments for fans of the team throughout the M&T Bank Stadium. Services...
Nationwide continues to sponsor the NFL Walter Payton Man of the...
The NFL and Nationwide have announced a multi-year renewal of their partnership that sees the financial institution continue to present the Walter Payton NFL...
Ronaldinho the star of Booming Games’ latest slot titles
Brazilian footballing icon Ronaldinho has secured a new sponsorship deal with Booming Games to appear in a series of upcoming slot titles.The World Cup...
Newcastle United announce ‘unique partnership’ with InPost
Newcastle United has announced a “unique commercial partnership” with InPost Group to become the club’s Official Parcel Collection and Delivery Service Partner. The out-of-home delivery...