Brazil betting market pushed further on horizon as Bill vote delayed
A crucial vote on the regulation of a federal Brazilian betting market has been postponed by Senators concerned about the inclusion of online casino...
Paddy Power clears up World Darts Championship plans as charity fundraiser
Irish bookmaker Paddy Power has revealed that its previously announced plans to colour the dartboard treble 20 green during this year’s World Darts Championships...
Charlotte Hornets & Lowe’s continue fan initiatives in deal extension
The NBA’s Charlotte Hornets and North Carolina retail store Lowe’s have announced an extension of their long-term partnership, in which the latter remains the...
Betano becomes first-ever betting partner for UEFA
Kaizen Gaming-owned brand Betano has secured a global sponsorship deal for the next edition of the UEFA European Football Championship taking place in Germany.Through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
Monster agrees new sponsorship deal with McLaren ending Mercedes ties
Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing. The popular energy drink brand will showcase prominently...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
Rugby Australia secures £42m loan to focus on key growth initiatives
Rugby Australia (RA) has successfully concluded its capital raise programme by attracting Pacific Equity Partners (PEP) as a key investor.The agreement has been reached...
Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...