Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
BetMGM unveiled as the new title sponsor for Premier League Darts
Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.After the PDC World Darts Championship concluded with Luke...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...
CAF & Orange extend commitment to enhancing equality in African football
Mobile phone network Orange has renewed its long-standing partnership as the Confédération Africaine de Football’s (CAF) exclusive telecommunications partner. A partner of CAF since 2008,...
Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada. A multi-year agreement was signed ahead of...
International Cricket Council extends sponsorship with Coca-Cola
The International Cricket Council (ICC) has announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats.Commencing an eight-year arrangement,...
Stake launches ‘Stake F1 Team’ in Sauber rebrand
Formula One is heading into the new year with a partner, as betting and online casino brand Stake will become the Sauber Motorsport team’s...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...