Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada. A multi-year agreement was signed ahead of...
International Cricket Council extends sponsorship with Coca-Cola
The International Cricket Council (ICC) has announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats.Commencing an eight-year arrangement,...
Stake launches ‘Stake F1 Team’ in Sauber rebrand
Formula One is heading into the new year with a partner, as betting and online casino brand Stake will become the Sauber Motorsport team’s...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...
Svenska Spel renews Swedish women’s football partnership
The partnership between the Association of Women’s Elite Football in Sweden (EFD) and Svenska Spel has been extended.Svenska Spel, a state-owned betting and gaming...
UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
MPs have been critical of the UK government’s approach to betting advertising in sports as laid out in the Gambling Act review White Paper...
William Hill makes Boxing Day debut at Aintree
888-owned bookmaker William Hill will sponsor the Boxing Day racing fixture at Liverpool’s Aintree racecourse for the first time this year.Out of the seven...
Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.The flagship...