The Unit keeps up US expansion plans with Ohio Valley Wrestling...
Sports betting and gaming product development group The Unit has partnered with Ohio Valley Wrestling (OVW) in a social media sponsorship arrangement.The duo hope...
Asian Football Confederation boards multi-year deal with Qatar Airways
The Asian Football Confederation (AFC) has announced a new partnership with Qatar Airways Group, which will set out to bring ‘transformative’ developments across Asian...
The Premier League – an undisputed champion of UK betting markets?
Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...
Sauber goes for dual name sponsorship for 2024 F1 season
Formula One team Sauber has signed a sponsorship agreement with streaming platform Kick, which will join bookmaker Stake.com as a title partner.The Swiss motorsports...
FC Barcelona retains Estrella Damm as official global partner
FC Barcelona and Estrella Damm have announced a five-year extension of their partnership that sees the latter remain the Spanish football giant’s official global...
Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing...
Sportsbet has signed a new five-year contract with Melbourne Racing Club (MRC), beginning in January 2024. Both brands will synergise their core values to reposition...
Puma no longer sponsor of Israel’s national football team from 2024...
Puma will no longer be the sponsor of Israel’s national football team starting from next year.This was first reported by the Financial Times, which...
Entain publishes ESG success report with focus on grassroots
In its new Social Impact Report, international sports betting group Entain has presented the latest achievements of its grassroots support initiatives, with a focus...
Behind The Badge Podcast: Real Betis – The commercial push for...
It may be hard for Spanish football teams to stand out against giants such as FC Barcelona and Real Madrid, but Real Betis has...
UEFA EURO 2024 welcomes Unilever as official tournament sponsor
Consumer goods company Unilever has been unveiled by UEFA as the latest official sponsor of the UEFA EURO 2024. The deal will see Unilever leveraging...