Sunderland AFC agrees new multi-year Nike partnership
Sunderland AFC and sportswear giant Nike have agreed a new multi-year partnership which will see the latter’s famous ‘Swoosh’ logo on the club’s shirts...
BMO becomes official North American partner of FIFA Women’s World Cup
Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023. As a result of the partnership,...
FIFA signs TAB as first Women’s World Cup betting partner
FIFA has made history by signing New Zealand betting agency TAB as the first-ever Women’s World Cup sponsor from the gambling sector. New Zealand is...
AFC Bournemouth and Vitality extend “hugely successful partnership”
Premier League club AFC Bournemouth and medical insurance firm Vitality have agreed to renew their long-standing partnership until the summer of 2026. The duo first...
The FA and Google agree new extension for a range of...
England’s Football Association (FA) has agreed to extend its partnership with Google Pixel to provide fans with a range of benefits and opportunities. The partnership...
Ryan Reynolds and Rob McElhenney back Alpine F1 with €200m of...
French Formula 1 team Alpine has secured a total of €200m in funding from an investor group backed by the likes of Ryan Reynolds...
Boca Juniors selects Betsson as its principle shirt sponsor
Argentinian football side Boca Juniors and online gambling firm Betsson have agreed a sponsorship partnership that will see the latter branded on the club’s...
Reports: Qatar closes in on 5% stake takeover in Wizards and...
Media reports suggest that an investment deal from Qatar is nearing completion for the purchase of a 5% stake in Monumental - owner of...
Hannover96 enlists StarGames new ‘team presenter’ sponsor
2.Bundesliga club Hannover96 has announced that German gaming platform StarGames.de will partner with the team for the 2023-24 season.As sponsor and ‘team presenter’, StarGames...
Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
Southampton FC has signed a new sponsorship deal with Draper Tools to continue what has been 40 years of collaboration between the two. As part...