Fulham nets SBOTOP deal ahead of 23/24 PL season
Fulham Football Club has announced its new principal partner for the 2023/24 season as betting brand SBOTOP.The SBOTOP logo will be featured on the...
NHL selects Presidio to enhance the league’s tech infrastructure
The National Hockey League (NHL) and global digital service provider Presidio have announced a multi-year North American partnership that sees the latter becoming the...
Burnley signs W88 as kit sponsor for Premier League return
Burnley Football Club has revealed betting and online casino operator W88 as its latest official shirt sponsor for the 2023-24 campaign. The betting brand’s logo...
Bayern Munich to end £63M Qatar Airways sponsorship deal
Bundesliga champions FC Bayern Munich has announced that it will end its sponsorship agreement with Qatar Airways following long-standing backlash from fans. The deal which...
Sunderland AFC agrees new multi-year Nike partnership
Sunderland AFC and sportswear giant Nike have agreed a new multi-year partnership which will see the latter’s famous ‘Swoosh’ logo on the club’s shirts...
BMO becomes official North American partner of FIFA Women’s World Cup
Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023. As a result of the partnership,...
FIFA signs TAB as first Women’s World Cup betting partner
FIFA has made history by signing New Zealand betting agency TAB as the first-ever Women’s World Cup sponsor from the gambling sector. New Zealand is...
AFC Bournemouth and Vitality extend “hugely successful partnership”
Premier League club AFC Bournemouth and medical insurance firm Vitality have agreed to renew their long-standing partnership until the summer of 2026. The duo first...
The FA and Google agree new extension for a range of...
England’s Football Association (FA) has agreed to extend its partnership with Google Pixel to provide fans with a range of benefits and opportunities. The partnership...
Ryan Reynolds and Rob McElhenney back Alpine F1 with €200m of...
French Formula 1 team Alpine has secured a total of €200m in funding from an investor group backed by the likes of Ryan Reynolds...