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BREAKING
UK
Time to read: 2 min
Raheem Sterling announced as the newest face of Gillette
October 10, 2019
BREAKING
Italy
Time to read: 2 min
Juventus toasts three-year Budweiser partnership
October 10, 2019
BREAKING
Sponsorship
Time to read: 2 min
Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup
October 10, 2019
BREAKING
UK
Time to read: 3 min
BT secures home nations lead partnership
October 9, 2019
BREAKING
Sponsorship
Time to read: 3 min
Bolton announces Home Bargains shirt sponsorship
October 8, 2019
BREAKING
Data
Time to read: 2 min
Bet365 to benefit from Betgenius streaming service
October 8, 2019
BREAKING
Fan Engagement
Time to read: 2 min
La Liga looks to boost fan engagement with Central American Pepsi deal
October 4, 2019
BREAKING
Europe
Time to read: 2 min
Bologna breaks into the Asian betting market
October 4, 2019
BREAKING
Regions
Time to read: 2 min
Toro Rosso awaits F1 approval ahead of name change
October 3, 2019
BREAKING
Basketball
Time to read: 2 min
The NBA nets new partnership with William Hill
October 3, 2019
BREAKING
Fan Engagement
Time to read: 2 min
DraftKings links with Pepsi to elevate NFL engagement
October 2, 2019
BREAKING
Fan Engagement
Time to read: 2 min
Warriors set to boost fan engagement with ActiveWin partnership
October 1, 2019
BREAKING
Europe
Time to read: 2 min
Efbet invests millions into Bulgaria
October 1, 2019
US Senate nears vote on college sports
BREAKING
Sponsorship
Time to read: 3 min
California opens the door for college sports endorsements
October 1, 2019
BREAKING
Sponsorship
Time to read: 2 min
Bridgestone Americas nets naming rights
extension with the Nashville Predators
October 1, 2019
BREAKING
Sponsorship
Time to read: 3 min
OPPO extends sponsorship portfolio into esports
September 30, 2019
BREAKING
North America
Time to read: 2 min
IIHF skates to 10 year Infront extension
September 30, 2019
BREAKING
UK
Time to read: 2 min
ECB unveils New Era as latest partner of The Hundred
September 27, 2019
BREAKING
Sponsorship
Time to read: 3 min
Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor
September 27, 2019
BREAKING
North America
Time to read: 2 min
NFL unveils DraftKings as debut daily fantasy partner
September 27, 2019
BREAKING
Sponsorship
Time to read: 2 min
Everton expands sponsorship portfolio with OSONYQ
September 26, 2019
BREAKING
Fan Engagement
Time to read: 2 min
Swansea champions tackle gambling risks
September 26, 2019
BREAKING
Data
Time to read: 2 min
Wolfsburg's Volkswagen Arena debuts 5G technology
September 26, 2019
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026