Grealish signs potential ‘record’ boot deal agreement with Puma
Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...
Klarna teams with Don C to design custom Chicago Bulls sneakers
Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...
Potential Toney ban not related to Brentford’s Hollywoodbets sponsor consideration
Brentford FC are reportedly looking at cutting ties with sports betting firm Hollywoodbets, according to an exclusive by The Daily Mail.The decision comes...
FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.As part of the deal, which sees the operator...
FRAS extends Betano sponsorship to the National Rally Championship
The Romanian Sports Motor Federation (FRAS) has expanded its partnership with Betano for the National Rally Championship. The Romanian motorsport competition will now also be...
F1 Las Vegas names Aristocrat Gaming as official slot machine partner
Formula One Las Vegas Grand Prix has announced Aristocrat Gaming as its official slot machine partner.It comes ahead of the F1 Heineken Silver Las...
Athletic Club unveils B2BinPay as new sleeve sponsor
Athletic Club has named B2BinPay an official sponsor of the club after the pair signed an agreement for the remainder of the current campaign...
Real Betis extends 52-year-old partnership with Cruzcampo
Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership. The extension will...
Alfa Romeo F1 Team Stake announces new sponsor in prep for...
The Alfa Romeo F1 Team Stake has announced a new sponsorship deal ahead of the 2023 Formula one season in reinsurance firm Corinthian Re. Along...
Qatar Airlines successfully lands F1 main sponsorship deal
Formula One has confirmed its new main sponsor as Qatar Airways in what could turn out to be a multi-million dollar deal.The announcement was...