FIFA deepens Betano partnership to include Club World Cup
FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...
Villa fan group recognises ‘commercial reality’ of BK8 deal but notes...
Aston Villa supporters’ groups have confirmed on social media that the Premier League club is likely moving forward with its partnership with BK8.There had...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.During the NHL team’s games, the automaker's branding will be visible...
Cruzeiro inks shirt deal with Betfair on return to Serie A
Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair.The betting company’s branding is placed on the chest of the team's shirt,...
‘Start of a new era’ as Alfa Romeo F1 Team partners...
Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake.In boosting its presence in racing, the operator...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
Minas Gerais’ football league sponsored by EstrelaBet
Brazil’s Championship of Mineiro has secured a new sponsorship agreement with EstrelaBet.The league, which includes notable teams such as Atlético Mineiro, Cruzeiro and America-MG,...
SC Freiburg lands its biggest partnership with JobRad
SC Freiburg of the Bundesliga is expanding its relationship with JobRad in an agreement that will see the bike leasing company become the club’s...
Seattle Sounders forms community-minded partnership with Providence
Seattle Sounders FC has inked an agreement with not-for-profit health organisation Providence.The deal - centred upon driving ‘meaningful impact’ in the area of youth...