MLS extends Adidas partnership to support its US growth
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership, which sees the sportswear brand continue as the soccer league's...
Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...
William Hill lands Grand National sponsorship
William Hill has been announced the official betting partner of the Randox Grand National Festival in a part of a three-year deal.As a result...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.HR Motor and its network of second-hand...
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming. The deal will see the igaming...
Brazilian defender David Luiz teams up with BC.Game
Brazilian footballer David Luiz has partnered with casino operator BC.Game as the group looks to expand the reach of crypto gaming.The former Chelsea...
Hamburger SV extends AdmiralBet collab focusing on digital content creation
2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet. The German football club will work alongside AdmiralBet...
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...
Judd Trump to bolster Vave’s global growth ambitions
Snooker legend Judd Trump has linked with crypto betting brand, Vave, becoming the firm's new global brand ambassador.The snooker legend – who is one...