MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
The NHL confirms Veikkaus as official partner
The National Hockey League has announced Finnish gaming firm, Veikkaus, as an official partner.As a result of the expansion, the state-backed gaming monopoly will...
UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...
Bayern Munich deepens Allianz partnership with 10-year extension
Bundesliga champions FC Bayern Munich have extended their long-standing partnership with insurance company Allianz for an additional 10 years running until 2033. Allianz’s relationship with...
UEFA gets Lidl onboard as an official partner for the Euro...
Food retailer chain Lidl has announced that it is an official partner to both UEFA EURO 2024 and the European qualifiers for both competitions.This...
Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas. Commencing from...
Giuoco Calcio selects Esselunga as newest sponsor signing
Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...
Kevin De Bruyne inks endorsement deal with McDonalds
Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in...
Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS. According to...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...