Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS. According to...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet. The partnership was announced at...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.https://twitter.com/FortalezaEC/status/1635019777491214336The partnership sees the GameTech-owned...
Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...
Shakhtar Donetsk’s relationship with Parimatch comes to a close
The partnership between Ukrainian champions, Shakhtar Donetsk and gambling operator Parimatch has ended, following the operator being sanctioned by the country’s government. In developments that...
Liverpool confirms Expedia sleeve sponsorship extension
Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.The announcement means the deal will be extended for a further...
DirecTV’s logo to be placed on Boca Juniors shirts in new...
Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division. Having been agreed upon...
Juventus Women’s team selects Bitget as its official sponsor
Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day. Juventus Women and Bitget’s partnershio is part...