Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...
Shakhtar Donetsk’s relationship with Parimatch comes to a close
The partnership between Ukrainian champions, Shakhtar Donetsk and gambling operator Parimatch has ended, following the operator being sanctioned by the country’s government. In developments that...
Liverpool confirms Expedia sleeve sponsorship extension
Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.The announcement means the deal will be extended for a further...
DirecTV’s logo to be placed on Boca Juniors shirts in new...
Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division. Having been agreed upon...
Juventus Women’s team selects Bitget as its official sponsor
Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day. Juventus Women and Bitget’s partnershio is part...
Wolves cash in on AstroPay partnership through new debit card launch
Wolverhampton Wanderers and AstroPay have come together for the launch of a co-branded debit card with the Premier League club. The new offering looks to...
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...
Internacional extends EstrelaBet partnership offering ‘great results’
Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...
The Australian Football League and Fanatics unite in long-term collaboration
The Australian Football League (AFL) and Fanatics have come together for an exclusive 10-year retail and merchandising partnership.The collaboration has placed its focus on...
LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...