Sevilla FC boosts Southeast Asia popularity via Khelraja betting deal
Sevilla FC has linked with sports betting, casino and esports betting platform, Khelraja, which becomes the club’s official Asian iGaming partner.The deal aims to...
ARC partners BetUK to support Sprint, Middle Distance and Marathon races
Arena Racing Company (ARC) has announced a sponsorship with BetUK for its four ARC Racecourses.For the owner of four of the six all-weather horse...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.The Hanover-based automotive parts company will be the official...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...
MLB introduces CBD sponsorship in ‘first for big-league sports’
MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...
Everest Race Day renamed under ATC’s extended Tabcorp deal
The Australian Turf Club has entered into an extended three-year partnership with Tabcorp (TAB), which will be the new title sponsor of its (ATC)...
Engelbert Strauss expands UEFA presence with EURO 2024
Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO...
Nike latest to drop Hockey Canada sponsorship
Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported.A group sexual...
Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...