Everest Race Day renamed under ATC’s extended Tabcorp deal
The Australian Turf Club has entered into an extended three-year partnership with Tabcorp (TAB), which will be the new title sponsor of its (ATC)...
Engelbert Strauss expands UEFA presence with EURO 2024
Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO...
Nike latest to drop Hockey Canada sponsorship
Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported.A group sexual...
Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.The sportsman -...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Newcastle Utd becomes latest Parimatch Premier League partner
Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...
Kowa continues ‘avid support’ of golf through PGA Tour partnership
The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and...