Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
Football Australia and Subway reveal three year Socceroos sponsorship
Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team - the Socceroos.The three-year deal...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
AC Milan products made available on eBay.it store
AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri.The deal sees...
Socios.com accesses ‘valuable exposure’ at Ballon d’Or for the second year
The 2022 Ballon d’Or Awards has announced Socios.com as its official partner for the second year running.The fan engagement and rewards platform continues to...
First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal
Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet.Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...
Sky Sports News adds BetRegal as new Irish sponsor
BetRegal has been announced as a partner of Sky Sports News in Ireland, sponsoring the outlet’s nightly sports news wrap up show in the...
Philadelphia Eagles and Unibet enhance growth in the ‘emerging online space’
The Philadelphia Eagles and Kindred Group have extended their partnership which sees Unibet now serve as the team’s official casino, online casino games and...
Seattle Sounders and EQC form pitch naming rights partnership
Seattle Sounders FC has entered into a multi-year pitch naming rights partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC).The team will...