UK greyhound racing a ‘consistent sports performer’ following bet365 support
In April this year, bet365 announced a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2022 schedule. Next...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.The home appliance company has been...
Karachi ‘iconic’ national stadium renamed National Bank of Pakistan in PCB...
The Pakistan Cricket Board (PCB) and National Bank of Pakistan have inked partnerships for the naming rights for the National Stadium in Karachi. As the...
Women’s Big Bash League keeps Weber Barbecues partnership alight
The Women's Big Bash League (WBBL) has secured Weber Barbecues as its naming rights sponsor for a further season.After initially joining forces with the...
Sevilla FC boosts Southeast Asia popularity via Khelraja betting deal
Sevilla FC has linked with sports betting, casino and esports betting platform, Khelraja, which becomes the club’s official Asian iGaming partner.The deal aims to...
ARC partners BetUK to support Sprint, Middle Distance and Marathon races
Arena Racing Company (ARC) has announced a sponsorship with BetUK for its four ARC Racecourses.For the owner of four of the six all-weather horse...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.The Hanover-based automotive parts company will be the official...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...
MLB introduces CBD sponsorship in ‘first for big-league sports’
MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...