Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).Regarded as the oldest and...
Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.From January...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.As the second division of Greek football...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand...
The Formula One Las Vegas Grand Prix has announced Heineken Silver as the title race partner of the 2023 competition.The event, rebranded to the...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.The deal sees...
UK greyhound racing a ‘consistent sports performer’ following bet365 support
In April this year, bet365 announced a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2022 schedule. Next...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.The home appliance company has been...
Karachi ‘iconic’ national stadium renamed National Bank of Pakistan in PCB...
The Pakistan Cricket Board (PCB) and National Bank of Pakistan have inked partnerships for the naming rights for the National Stadium in Karachi. As the...
Women’s Big Bash League keeps Weber Barbecues partnership alight
The Women's Big Bash League (WBBL) has secured Weber Barbecues as its naming rights sponsor for a further season.After initially joining forces with the...