Genius Sports gains English football betting data access via DataCo
Sports data and technology company Genius Sports has announced an exclusive partnership with Football DataCo to obtain official betting data for English and Scottish...
Manchester United achieves record Q2 revenues amid Ratcliffe investment
Manchester United’s second quarter fiscal 2024 results signify that a new era has begun at the club, but there still remains a lot of...
Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...
Audi speeds up F1 ambitions with full Sauber ownership
Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer.The...
Chelsea commercial revenue hits £200m but losses remain high
Chelsea FC’s financial results for the 2022/23 fiscal year paint a mixed picture for the Premier League club, which is currently mid-table in the...
Venum to continue as UFC’s official apparel partner until 2029
The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029. Venum has been designing UFC fight kits...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.A multi-year extension will see Caesars continue as...
Kitman Labs to provide high-performance data analytics to Gotham FC
Performance intelligence company Kitman Labs has added National Women’s Soccer League (NWSL) team Gotham FC as its latest partner.The Software-as-a-Service platform will seek to...
West Ham names Kingdom Bank as first regional banking partner
West Ham United has announced a regional partnership with Dominican-based financial service The Kingdom Bank Corporation as its first Regional Banking Partner.The multi-season partnership...