MLC hits for six securing Cognizant as title sponsor
Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor. Announced ahead of the competition’s second season, which is...
Behind The Badge: How Orange County SC’s stadium battle vs LA...
It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better...
New York Mets & Delta to reimagine the SKY360 club in...
MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...
ASA targets BetUK for radio ad with ex-footballer Akinfenwa
The Advertising Standards Authority (ASA) has ruled against BetUK for adverts featuring former pro-footballer Adebayo Akinfenwa.Former Swansea City player Akinfenwa is a brand ambassador...
How Kitman Labs is using data intelligence to enhance Premier League...
Football data, analytics and intelligence have come a long way from where it was only 10 years ago. It almost feels mandatory for a...
Genius Sports gains English football betting data access via DataCo
Sports data and technology company Genius Sports has announced an exclusive partnership with Football DataCo to obtain official betting data for English and Scottish...
Manchester United achieves record Q2 revenues amid Ratcliffe investment
Manchester United’s second quarter fiscal 2024 results signify that a new era has begun at the club, but there still remains a lot of...
Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...
Audi speeds up F1 ambitions with full Sauber ownership
Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer.The...