Rocket League Esports & Ally provide platform for women
Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in...
Luton first team to tap into Kitman Labs’ performance enhancing tech...
Luton Town FC has extended its partnership with Kitman Labs to now cover its men’s first team in a bid to enhance performance and...
NRL’s Rabbitohs and Bulldogs maintain betting separation
Australian professional rugby league continues to keep its distance from the sports betting sector, as two of New South Wales’ (NSW) biggest clubs announce...
BoyleSports elevates Irish Grand National with increased prize pot
BoyleSports has boosted the prize pot for the ‘Best Turned Out’ horse to €1,000, ahead of the BoyleSports Irish Grand National on Easter Monday.The...
Betano reportedly to take on Aston Villa sponsorship from BK8
Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph.It was reported...
Manchester United names Malaysia Airlines as its official commercial airline
Manchester United has announced a new multi-year partnership with Malaysia Airlines with the latter becoming the Premier League club's official commercial airline partner.The partnership...
Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...
Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Los Angeles Rams ticket sales to be powered via Shift4
The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster. Shift4 will offer its range of...