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The latest news from the world of esports

Samsung pens first UK esports sponsorship with Guild

Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports. As the official display partner of the British esports organisation - partly owned...

Reading FC launches esports platform with Rival

EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival. The dedicated esports platform for...

G2 Esports to create ‘unique experiences’ via Betway partnership

Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway. Under the terms of the agreement, the partners will...

UEFA brings Euro 2020 to Epic Games’ Fortnite

UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...

TSM inks esports industry record $210m FTX deal

US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...

Esports meets fintech in NIP and Mercuryo tie-up

Swedish esports organisation Ninjas in Pyjamas (NIP) and cryptocurrency infrastructure company Mercuryo have teamed up ahead of the BLAST Premier Spring Finals. As part of...

Harry Maguire joins Semper Fortis Esports in brand ambassador role

Manchester United star Harry Maguire has been appointed as brand ambassador of UK-based esports organisation, Semper Fortis Esports. Through the role, the 28-year-old will promote...

ESIC secures ‘milestone’ PandaScore data deal

The Esports Integrity Commission (ESIC) has named esports data and odds supplier PandaScore as an official data partner to the organisation. Joining the likes of...

ESL Gaming and Intel invest $100m in esports via partnership renewal

Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...

European football raises most suspicious betting activity, GLMS report finds

European football has been flagged as the most responsible sport across the continent for suspicious betting alerts in the first quarter of 2021 by...