G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.
Under the terms of the agreement, the partners will...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...
TSM inks esports industry record $210m FTX deal
US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...
Esports meets fintech in NIP and Mercuryo tie-up
Swedish esports organisation Ninjas in Pyjamas (NIP) and cryptocurrency infrastructure company Mercuryo have teamed up ahead of the BLAST Premier Spring Finals.
As part of...
Harry Maguire joins Semper Fortis Esports in brand ambassador role
Manchester United star Harry Maguire has been appointed as brand ambassador of UK-based esports organisation, Semper Fortis Esports.
Through the role, the 28-year-old will promote...
ESIC secures ‘milestone’ PandaScore data deal
The Esports Integrity Commission (ESIC) has named esports data and odds supplier PandaScore as an official data partner to the organisation.
Joining the likes of...
ESL Gaming and Intel invest $100m in esports via partnership renewal
Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...
European football raises most suspicious betting activity, GLMS report finds
European football has been flagged as the most responsible sport across the continent for suspicious betting alerts in the first quarter of 2021 by...
IOC launches OVS esports events in conjunction with sporting federations
The International Olympic Committee (IOC) has partnered with five international sports federations (IF) and game publishers to launch the Olympic Virtual Series (OVS).
Initial federations...
EA esports division deploys Grass Valley for ‘broadcast quality storytelling’
Electronic Arts Competitive Gaming Entertainment (CGE), the developer’s esports division, has tapped broadcast technology vendor Grass Valley to enable fully distributed and remote production...