Formula 1 unites with Netflix to provide intimate access to fans

Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...

NHL makes ‘power play’ with extension of Snapchat deal

The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app. The league’s Snapchat channel will...

Taking a club’s fan base to the next level with esports

Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships

Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...

Mobile growth continues for Manchester United

Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...

Uefa Champions League to be live-streamed as part of new Optus...

One of Australia’s largest telecommunications companies, Optus, has partnered with YouTube and Twitter to offer a selection of livestreamed UEFA Champions League and Europa...

The NFL’s rapid UK progression

On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...

ICS: Translating success into global expansion

Andrew Morgan, International Director at Independent Content Services, says that translation and transcreation are key to sports clubs expanding into global markets Sport is...