DP World Tour partners BDSwiss in ‘technical expertise’ commitment

The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour. As part of the arrangement,...

COPA90’s Berisha: Leveraging blockchain to ‘better the world of football’

The phenomenon of increased digitalisation has been felt across various industries over the past year, and the sports sector, in particular, is becoming increasingly...

NBA partners Coinbase in ‘exploring the future’ of fan engagement

The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner. The deal marks the first ever cryptocurrency...

OneFootball aims to engage younger fans via Klefer streaming partnership

Klefer has signed an agreement with OneFootball to stream live matches and on-demand highlight clips from the Copa Intelbras do Brasil for the 2021...

Wolves accelerates US growth in Peak6 partnership

Fosun Sports, the holding entity that operates Wolverhampton Wanderers FC and its associated brands and businesses, has sold a minority share to US finance...

NBA develops ‘initiative experiences’ for fans with Google

The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...

Man City kicks off Qualtrics partnership to ‘listen to fans’

Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner. The new...

ITF launches Cup Final fan tokens with Socios

The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...

DraftKings expands in NHL creating ‘exciting content’ for fans

DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...

E-sports’ Endpoint CeX releases NFTs in Socios partnership

Endpoint CeX, in partnership with Chiliz, has announced its launch of a $ENDCEX Fan Token on Non-Fungible Token (NFT) platform Socios.com. The Esports organisation looks...