‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).
As a result...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.
The partnership and investment, overseen...
DAZN eyes up bid for UK Premier League broadcasting rights
Sports streaming service DAZN is considering a bid for the next round of the domestic Premier League broadcasting rights in the UK, according to...
BGC code of conduct targets football social media gambling promotions
The Betting and Gaming Council (BGC) has laid out its new rules aimed at football clubs promoting gambling offers and operator websites through official...
RFU suspends relegation after passing ‘strong majority vote’ on proposal
The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...
ESPN considering ‘shareholder value’ of NFL rights package
Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.
The deal, which will see...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...