Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.
The firm will...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.
The two will launch a...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.
The electric off-road racing series has joined ByteDance-owned social networking...
Bayern Munich set to star in new Amazon docu-series
European giant Bayern Munich is set to feature in a new behind-the-scenes Amazon Prime Video documentary series.
The series, which has been produced by the...
Amazon dives into Swimming Australia live programming
Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.
Under the terms of the...
Chelsea seeks to maximise digital potential with Horizm partnership
Chelsea FC has formed a partnership with digital inventory management firm Horizm to assist with identifying new digital revenues.
The five-time Premier League champions have...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...
Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games
Singing and chanting will not be advised at the rescheduled 2020 Tokyo Olympic and Paralympic Games to prevent the spread of COVID-19 among athletes,...
La Liga makes second tier SmartBank free to air in UK...
The La Liga SmartBank can now be streamed for free in the UK and Ireland via the LiveScore app, after the global sports results...
Tennis governing bodies go live with new ITIA website
The International Tennis Integrity Authority's (ITIA) new website has been launched by the sport’s governing bodies, setting out to improve communication, information and engagement between...