Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...

While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...

UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...

This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...

Bookies expecting to fork out heavy sums if England claim Euro...

William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...

NBA secures record $76bn broadcast rights deal with ESPN, NBC &...

The NBA has agreed a record-setting deal with ESPN, ABC, NBC and Amazon in a multi-year broadcast deal that is worth $76bn. The landmark media...

Liverpool owners FSG considering FC Bordeaux buyout

Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...

Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis

Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...

Legendary Skater Tony Hawk to Keynote at SBC Summit

Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...

Leicester City signs casino deal to support Premier League return

English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...

On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...

In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...

Disney CEO Iger & wife on course for record $250m Angel...

Multiple reports are surfacing in the US that Disney CEO Bob Iger and his wife Willow Bay are on the cusp of making a...