Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Football and horse racing unveil betting sponsorship codes

Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...

FIFA comes under fire: EC decries crowded match calendar 

The backrooms and corridors of football are heating up as European Leagues (EL) and FIFPRO Europe plan to file a complaint with the European...

SBC Summit: Providing The Framework for Leadership Success

As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...

Amazon’s $1.8bn NBA rights bid matches by Warners Bros Discovery

After seemingly losing broadcast rights for the NBA for the first time in up to 40 years, Warner Bros Discovery (WBD) has confirmed a...

Real Madrid return as football’s most valuable brand

European champion Real Madrid has once again achieved football’s most valuable brand, worth €1.7bn for the season just past according to Brand Finance. The independent...

The esports report – IOC taps Saudi expertise for Olympic Esports

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Bay and Iger reach deal for controlling stake in Angel City...

Angel City FC is set to become the most valuable women’s sports enterprise in the world as the club’s takeover by Willow Bay and...

King’s Speech: Football regulation not forgotten by Labour govt

Football regulation remains on the UK government’s agenda despite a recent change in administration. Unveiling the Labour Party’s legislative plans today, King Charles III...

“It’s much more than just playing video games” – capitalising on...

It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...

Matchday Programme: Dean Akinjobi – The five pillars of Kobe Bryant’s...

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...