Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The esports report – Esports World Cup reveals viewership figures 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

UEFA Champions League draw sparks potential legal action 

The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...

NFLPA takes bookmaker to court over NFT licencing payments

The National Football League Players Association (NFLPA) has taken legal action against DraftKings, accusing the bookmaker of violating a licensing agreement.The association’s charges relate...

SBC Summit Launches Media Headquarters for 2024 Event

The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...

Betano ups sponsorship game once again with Europa League and Conference...

Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...

NFL Commissioner asserts private equity vote ‘won’t change a thing’

The owners of the 32 National Football League (NFL) franchises voted in favour of a major change to club ownership rules yesterday, allowing private...

SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...

World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...

eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro

In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...

Liverpool partners with Ladbrokes in Premier League’s latest betting deal

Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...

The esports report – Manchester United strengthens ties in gaming 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...