NBA commissioner reveals ‘serious’ plans for Indian basketball league
Adam Silver, commissioner of the National Basketball Association (NBA), has revealed that there is “serious consideration” in regards to launching a professional league in...
Rangers FC deepens Indian presence with Bengaluru collaboration
Rangers Football Club is seeking to expand its fanbase in India, unveiling a new partnership with professional football club Bengaluru FC.
The two year collaboration...
Inter Milan reportedly drives toward €100m sponsorship deal
Chinese daily Titan Sports has reported that Italian giants Inter Milan look set to earn €100m after agreeing a new sponsorship deal with Hengda...
Davis Cup nets AirAsia as official partner
AirAsia has been named as an official partner of the Davis Cup, in a bid to strengthen the connection between world class tennis and Southeast...
Indian cricket finds new home for next season
The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV.
It follows the acquisition of the digital streaming rights for...
Will Asia be gripped by Rugby fever this year?
As Japan prepares to host the 2019 Rugby Union World Cup, the country braces itself for the influx of hundreds of thousands of fans...
Leicester City FC strikes new partnership with Yabo Sports
Leicester City FC has unveiled Asian gaming operator, Yabo Sports as a new official partner of the club.
As part of the deal, the brand...
Esports heads to Tokyo in 2020 with Intel World Open
Intel has announced that it will host an Olympic sanctioned esports tournament in the build up to the Tokyo Games in 2020.
The tournament will...
Taylor Swift confirmed for Melbourne Cup Day
Ten-time Grammy winner and record-breaking pop star, Taylor Swift has been confirmed for this year's Melbourne Cup Day.
The major coup comes as the Victoria Racing...
SBS strikes free-to-air partnership with the NBA
Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia.
As part...