AC Milan enhances fan engagement with Socios.com partnership
AC Milan has strengthened its fan engagement capabilities through a new partnership with blockchain site Socios.com.
The agreement has seen the Italian football giants release...
Inter Milan enters talks with BC Partners private equity firm
Private equity firm BC Partners is in talks to buy into Serie A club Inter Milan, according to a Reuters report.
Suning Holdings Group, which...
Amazon expresses interest in Serie A as league opts for private...
Italy’s top flight football league Serie A has made the decision to enter into private negotiations with its broadcasting rights bidders, as American consumer...
FIFA opens men and women’s World Cup rights tender in Italy
FIFA has begun the invitations to tender process for the media rights in Italy to the FIFA World Cup 2022 and the FIFA Women’s...
Lamborghini fuels engagement with bespoke Motorsport.tv channel
Lamborghini Squadra Corse, the motorsport department of the carmaker, has joined Motorsport.tv, launching its own bespoke channel on Motorsport Network’s over-the-top (OTT) digital platform.
The...
Serie A issues tender for lucrative broadcast rights deal
Italy’s top football league Serie A has officially launched its domestic broadcast rights sales tender, with a closing deadline for bids of 26 January.
Three...
Juventus negotiates three-year Jeep sponsorship extension
Serie A club Juventus has added a further three years to its existing sponsorship agreement with Fiat Chrysler Automobiles (FCA) Italy.
The Italian giants renegotiated...
Italy drawn as host of UEFA Nations League finals
UEFA has chosen Italy as the host of the 2020/21 UEFA Nations League finals which will take place next autumn.
The semi-finals have been scheduled...
Serie A club launches weekly show on Twitch
Italian club AC Milan has joined its European rivals in signing up to video streaming service Twitch.
The Serie A side’s official channel will feature...
StarCasinò grows Serie A roster in Napoli agreement
Serie A club Società Sportiva Calcio Napoli (SSC Napoli) has enlisted sports entertainment platform StarCasinò.sport as one of its sponsors for the duration of...