Betfred takes 2021 Challenge Cup title sponsorship
UK bookmaker Betfred has penned a triple title sponsorship deal for the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup.
The...
Bayern Munich set to star in new Amazon docu-series
European giant Bayern Munich is set to feature in a new behind-the-scenes Amazon Prime Video documentary series.
The series, which has been produced by the...
Chelsea seeks to maximise digital potential with Horizm partnership
Chelsea FC has formed a partnership with digital inventory management firm Horizm to assist with identifying new digital revenues.
The five-time Premier League champions have...
Amazon and DAZN fail to secure Ligue 1 rights as bidding...
Amazon and DAZN’s bids to win media rights to Ligue 1 and Ligue 2 divisions have failed as the process continues amid a financial...
La Liga makes second tier SmartBank free to air in UK...
The La Liga SmartBank can now be streamed for free in the UK and Ireland via the LiveScore app, after the global sports results...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.
The app will...
Latvia confirmed as sole host of IIHF World Championship
Latvia will solely stage the International Ice Hockey Federation (IIHF) Ice Hockey World Championship after Belarus was stripped of the co-hosting rights.
Last month, the...
Netball Superleague finds new home on Sky Sports
Sky Sports has secured the media rights to the Vitality Netball Superleague, after penning a deal with England Netball.
Under the terms of the agreement,...
EuroLeague Basketball and IMG Arena extend long-running partnership
EuroLeague Basketball has launched its new EuroLeague Instant Legends product in collaboration with IMG Arena.
The new product line, which has been created by Leap...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.
Fanatec initially partnered with SRO for...