AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...
WNBA to reach every “American TV household” through Scripps broadcasting deal
The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’.
As part of the agreement, both...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
Sports Betting Hall of Fame Class of 2023 announced by SBC
SBC unveils the four industry titans whose monumental impact and long-lasting legacy has earned them a coveted place in the 2023 edition of the Sports...
Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL.
The agreement has also labelled Low6 as...
Tipico passes the NASCAR finish line with Front Row Motorsports deal
Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...
Gaming Society and NBC Sports team up to boost women’s sports...
Betting education platform Gaming Society and NBC Sports have teamed up to promote the biggest voices in women’s sports.
The partnership will see Gaming Society...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.
Additional details around the partnership reveal that it will...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.
Fanatics will...
Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...
The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups.
The six organisations aim...