Therabody makes first foray into US with Seattle Sounders
Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...
NFL star Austin Ekeler becomes SteelSeries latest ambassador
National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador.
As part...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Stats Perform brings ‘new depth’ of insight in Orlando Magic extension
Stats Perform has extended its agreement with National Basketball Association (NBA) franchise the Orlando Magic.
As part of the collaboration, the Magic will continue to...
Caesars Entertainment to secure $138 million Superdome naming rights
Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...
Tokyo 2020 opening ceremony ratings dip to 33-year low on NBC
NBC’s coverage of the Tokyo 2020 Olympic Games opening ceremony dipped to its lowest ratings in 33 years, drawing in a total of 16.7...
Gatorade signs up as Angel City FC founding partner
Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category.
As a founding partner of...
Sportradar and Bally’s Interactive forge long-term betting collaboration
Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership.
As part of the agreement, Sportradar will...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...
SBC Awards to return to Evolution London for 2021 ceremony
The SBC Awards will return to the stunning Evolution London venue for their eighth edition on 14 December 2021.
Designed to recognise and celebrate excellence...