DraftKings aligns with Sports & Social for ‘upscale’ sports bars
DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets, pending regulatory approvals, via a...
CBS Sports lands SPFL US exclusive rights package
CBS Sports has landed the exclusive US media rights to the Scottish Professional Football League (SPFL) - including the Cinch Premiership and the Cinch...
Marshawn Lynch signs on as BetMGM brand ambassador
Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.
The Super Bowl...
DraftKings becomes Boston Red Sox DFS provider
The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...
Gannett inks ‘historic’ Tipico sports betting partnership
Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...
Therabody makes first foray into US with Seattle Sounders
Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...
NFL star Austin Ekeler becomes SteelSeries latest ambassador
National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador.
As part...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Stats Perform brings ‘new depth’ of insight in Orlando Magic extension
Stats Perform has extended its agreement with National Basketball Association (NBA) franchise the Orlando Magic.
As part of the collaboration, the Magic will continue to...
Caesars Entertainment to secure $138 million Superdome naming rights
Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...