SeventySix Capital installs MLS star as Co-Chairman of Athlete Venture Group

SeventySix Capital has named professional footballer and former US international Alejandro Bedoya as the Co-Chairman of the SeventySix Capital Athlete Venture Group. As part of...

Wolfsburg nets Chattanooga FC shirt sponsorship

Forming a unique collaboration, Bundesliga club VfL Wolfsburg has been named as the official kit sponsor of US-based football team Chattanooga FC. The franchise, which...

NFL puts pen to paper on landmark trio of sports betting...

The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners. The trio of multi-year agreements...

Arizona integrated into PGA Tour and DraftKings partnership

The PGA Tour and DraftKings have announced that Arizona will now be incorporated into the ongoing partnership between the two organisations. Both retail and sports...

ESPN launches betting-oriented NBA broadcast

US sports media network ESPN will today launch its first betting-focused broadcast covering the National Basketball Association (NBA). The Daily Wager Special will see commentators...

Chicago Fire strikes responsible betting alliance with Entain and Epic

Major League Soccer (MLS) franchise Chicago Fire FC has become the first team from the league to launch a problem gambling and sports betting...

UFC incorporates TikTok videos into live broadcasting

The Ultimate Fighting Championship (UFC) has extended its ongoing partnership with TikTok, integrating the social media video platform into its live broadcasting. Utilising cloud software provided...

NFL secures $450 million in Genius Sports shares

The NFL has gained a stake of nearly $450 million in Genius Sports Group, amounting to around 22.5 million shares. Under the terms of the...

MansionBet passes the hurdle with Sky Sports Racing deal

Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network. The...

BETFEST set to connect sports fans and betting brands

The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage...