PCB appoints Faisal Hasnain in line with growings visions for the...
The Pakistan Cricket Board (PCB) has appointed Faisal Hasnain as its new Chief Executive in what has been described as a ‘robust’ recruitment process.
From...
KZN Rugby grows Hollywoodbets naming rights portfolio
KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
ÖSV extends Infront deal to develop World Cup Biathlon marketing
The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.
Now stretching...
NHL arenas ‘already in-use’ if players decide not to attend Beijing...
Gary Bettman, National Hockey League (NHL) Commissioner, has stated that US participation in the 2022 Winter Olympics is going to have to be a...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.
In strengthening...
Athletes Unlimited fights climate change under Aspiration assessment
Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues.
Beginning...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.
This is the...
Maui Jim sets sights on brand presence with DP World Tour
The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...