RCA ‘reasonably relaxed’ about Royal Ascot fan attendance
David Armstrong, Chief Executive of the Racecourse Association (RCA), has said that he is ‘reasonably relaxed’ about the return of spectators for the Royal...
Ipswich Town partners with lifelong fan Ed Sheeran for shirt sponsorship
English musician Ed Sheeran has become the new sponsor of Ipswich Town, inking a deal to act as the front-of-shirt sponsor of the men...
English counties offer to host remainder of IPL season
A small group of counties in England have set plans in motion to offer to host the remainder of the Indian Premier League (IPL),...
Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
IOC and Pfizer agree deal for Tokyo Olympic athletes
Athletes competing in the Tokyo 2020 Olympic Games have been given a boost after the International Olympic Committee (IOC) agreed a deal with American...
FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.
Partnering with the Gambling...
World Skate pens Mediapro commercial contract ahead of Tokyo 2020 debut
The organisational body for roller sports, World Skate, has entrusted the Mediapro agency and production group to market its events.
With skateboarding set to make...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...
Borussia Dortmund’s Erling Haaland makes Hyperice investment
Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...