Investment & Strategy

News and analysis relating to sports investment and the strategy employed by sports teams globally, including financial results.

DFL outlines plans to bring fans back to Bundesliga matches

The German Football League (DFL) has revealed its latest guidelines with regards to fans coming back to stadiums next season in the Bundesliga and...

Chelsea and Cadbury look to boost small businesses with new partnership 

Chelsea FC has signed a global partnership with Mondelēz International brand Cadbury which sees the confectionery company become the club’s official chocolate partner.The partnership...

Dwayne Johnson teams up with Garcia and RedBird to purchase the...

Dwayne Johnson has teamed up with RedBird Capital Partners and Dany Garcia to purchase the XFL from Alpha Entertainment LLC.The purchase, which has cost...

World Academy of Sport: ‘There is absolute value in athletes running...

Education for athletes is one of the least talked about sectors in the entire industry. However, by utilising current and ex-professionals and transitioning them...

IPL moves to UAE as 2020 campaign gets the go-ahead

The Indian Premier League (IPL) has announced that due to the ongoing global health pandemic its 2020 season will be relocated to the United...

COVID-19 implications cost top clubs €751m in brand value

The cost of COVID-19 has severely affected the brand value of multiple football clubs with the top 50 teams losing a total of €751m...

Report: F1 abandons US, Mexican and Brazilian Grand Prix

Formula 1 has canceled any plans of staging races in the US, Mexico and Brazil due to the growing coronavirus pandemic in the Americas,...

EFL Clubs in danger according to DCMS Committee report

Digital, Culture, Media and Sport Committee chair, MP Julian Knight has warned that as many as 15 clubs could be in financial danger after...

Aberdeen makes £1m in wage cuts as COVID cost rises to...

Following on from the Prime Minister's announcement earlier this month that fans will only be let back into stadiums by October at the earliest,...

NFLPA launches problem gambling initiative with EPIC Risk Management...

EPIC Risk Management and GVC Foundation US have signed a two-year agreement with the NFLPA Professional Athletes Foundation, a provider of financial assistance and...