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Football
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Inter Milan and Nike extend 25-year partnership
July 12, 2023
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Football
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Manchester United elevates fan engagement with Snapchat 
July 12, 2023
AC Milan badge on jersey.
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Europe
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AC Milan extends BMW partnership to focus on sustainability
July 12, 2023
credit: Shutterstock
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Latest News
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Insight.X: activations central to positive sponsorship feedback 
July 12, 2023
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Football
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ASA pulls Ladbrokes ads featuring Premier League managers
July 12, 2023
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Football
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Pepsi to provide unique gaming experience with EA Sports FC
July 11, 2023
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Asia
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W-Sport signs Astro in Malaysia to showcase women’s sports 
July 11, 2023
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Football
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IMG to produce BBC Women’s World Cup coverage 
July 11, 2023
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Football
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UEFA multi-club rules tighten down as owners reduce stakes
July 11, 2023
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Football
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FIFPRO set to launch centralised football data management platform
July 11, 2023
Twenty20 match at Lords Cricket Ground London
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Cricket
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MLC and Viacom18 enter deal for India streaming rights
July 10, 2023
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Latest News
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Paddy Power 'hits the bullseye' as PDC World Championship sponsor
July 10, 2023
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Features & Analysis
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Chelsea release 2023-24 kit without front-of-shirt sponsor
July 10, 2023
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Fan Engagement
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U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
horse racing
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Horse Racing
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British Racing School looks to the future with Horseracing Development Programme
July 7, 2023
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Football
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iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships  
July 7, 2023
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Horse Racing
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F1 returns to China for 2024 rescheduled race calendar
July 7, 2023
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Golf
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LIV Golf to broadcast in airports through new ReachTV deal
July 7, 2023
Stake’s UFC links strengthened further with Alex Pereira
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Europe
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UFC touches gloves with bet365 for a third consecutive year
July 7, 2023
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Football
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Report: FA Cup set for significant change 
July 6, 2023
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Fan Engagement
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MLB launches ‘first-ever’ virtual professional sports ballpark  
July 6, 2023
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Latest News
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NFL and Genius Sports extend sports betting data deal until 2028
July 6, 2023
The esports report image.
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Esports
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The esports report - NAVI and Team Vitality to showcase new CS:GO rosters
July 6, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026