Portugal national football team partners with Puma ending Nike deal
Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
FIFA extends longstanding partnership to cover Club World Cup
FIFA has extended its partnership with AB InBev, naming it the official beer partner of the Club World Cup 2025. As part of the agreement,...
Former betting trade body CEO joins Nottingham Forest board
Nottingham Forest FC has announced that Michael Dugher, a former MP and betting industry lobbyist, has joined its Board of Directors.Dugher’s duties on the...
Real Madrid to partner with Apple to create augmented reality glasses
Spanish football giants Real Madrid are reportedly working with Apple to create Vision Pro glasses that will enable fans to feel like they are...
Referee David Coote denies claims of betting-related corruption
Suspended Premier League referee David Coote is being investigated by the FA for allegedly giving a player a yellow card to assist a friend...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Manchester United Q1: ‘headcount reductions remain on track’
Manchester United has continued to cut costs in its latest financial report covering the first quarter of the 2025 fiscal year. The report outlined that...
Sportradar dives deeper into AI to automate marketing audio service
Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service. The update sees Sportradar’s live data leverage the capabilities...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...